The Salvation Army Management in Honolulu, Hawaii

Requisition Number


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Marketing and Communications Manager

DEPARTMENT: Development

POSITION TITLE: Marketing and Communications Manager

SUPERVISOR: Divisional Executive Director of Development

FLSA STATUS: Exempt, Full Time

DATE: November 1, 2016

Mission Statement: The Salvation Army, an international movement, is an evangelical part of the

universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of

God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without


Description: Reporting to the Executive Divisional Director of Development, the Marketing and

Communications Manager will set and guide the strategy for all communications, public relations, and

collateral to consistently articulate The Salvation Army Hawaiian and Pacific Islands Division’s mission.

The Marketing and Communications Manager will ensure that The Salvation Army Hawaiian and

Pacific Islands Division upholds branding standards set by The Salvation Army National Headquarters

and ensure consistency in visuals, language, and values across entire division.

The Marketing and Communications Manager will work closely with Program Directors and Corps

Officers within the organization as the communications partner on a variety of strategic initiatives. The

Marketing and Communications Manager will also elevate the reputation of The Salvation Army in

Hawaii and the Pacific Islands as the trusted organization for positive change and impact in the



The Marketing and Communications Manager will:

  1. Develop and execute a strategic Marketing plan with measurable annual and multi-year goals for the

Division to include:

a. Overall Marketing and Public Relations initiatives for the Division

b. Oversees graphic design activities and creates messaging strategy for Divisional projects

and Development Department needs across print, web and other mediums.

c. Visit to one corps & program each month

d. Media and advertisement placement

e. Lead creative development and direction for all Divisional events

f. Coordination of marketing opportunities throughout the division, including The

Salvation Army Ray & Joan Kroc Corps Community Center and The Salvation Army

Rehabilitation Programs

g. Photographs and documents events.

  1. Create Marketing campaigns to support development department, to include:

a. Find stories for Direct Mail newsletters

b. Write themed columns for newsletters, donor touches, and the blog and/or website

c. Create and coordinate Marketing strategies with corporate and community partners

d. Seek and place stories related to grants we are seeking or have received

e. Seek and place stories related to major development campaigns (i.e. Donor Touches)

  1. Build strong relationship with vendors and business partners to ensure that cost-effective and costsaving

decisions for The Salvation Army is upheld and that The Salvation Army maintains a

competitive edge in various communication avenues that would include, but are not limited to:

a. Annual Impact report

b. Annual video showcasing the work of The Salvation Army

c. Photography showcasing The Salvation Army

d. Advertisements

e. Flyers, posters, brochures, and signage

f. Website graphics

g. Donor touches

h. Special Event materials

  1. Coordinate and manage Public Relations initiatives in generating media for the division, to include:

a. Review and edit media releases generated by the Public Relations consultant

b. Review and participate in crisis communications that are planned and managed by the

Public Relations consultant

c. Spearhead media training & support for officers, program directors

d. Monitor media hits in print, broadcast, online outlets, and radio and community reactions

e. Research Salvation Army stories to share with media

f. Present Salvation Army programs, stories and activities that relate to current news topics

g. Place Salvation Army stories in print, television and electronic media

  1. Oversee the content of the divisional website, to include:

a. Working with the Direct Mail & Digital Strategist in updating the home page with

relevant information

b. Ensure that all materials posted on the website are in keeping with Salvation Army values

and language

c. Ensure that each program site is well designed with appropriate graphics, photos and

relevant information

d. Ensure that each corps site in well designed with appropriate graphics, photos and relevant


e. Ensure that all advisory groups are represented on the website

f. Stay educated on the latest innovations in web management and design

  1. Implement national Salvation Army campaigns as needed, to include:

a. Direct the national Online Red Kettle program throughout the division

b. Coordinate Marketing and Public Relations initiatives for national campaigns such as

Angel Tree, National Donut Day, and National Salvation Army Week

c. Provide information & support to those involved in national campaigns

d. Participate in campaign evaluations as requested

  1. Assist Development Director, to include:

a. Creating donor and corporate informational packets for meetings

b. Represent The Salvation Army at community events when requested by the Executive

Divisional Director of Development

  1. Develop and report market data analysis on marketing & communications programs / activities to

ensure cost effectiveness and alignment with organizational goals. This will also include maintaining

and managing agreements and contracts with third party vendors:

a. Media monitoring service

b. Multimedia services


 Have a Bachelor’s degree and three (3) years of experience in Marketing or Public Relations

 Capable of maintaining a high level of integrity and confidentiality

 Ability to balance entrepreneurial energy with a commitment to a team concept

 Must be a team player, take initiative, and be flexible in assisting others to the best of their

ability to ensure an accurate work product.

 Reliable, dependable, and adaptable.

 Possess maturity and confidence and maintain poise under pressure.

 Solid foundation in MS programs, Adobe PhotoShop and Internet software.

 Have outstanding writing skills and speaking skills, communicating effectively and accurately,

and be able to make effective public presentations on behalf of The Salvation Army.

 Be able to interact professionally in contact with media, public, Salvation Army officers and


 Be able to work with all ethnic and socio-economic populations and personalities

 Make a commitment to abide by Salvation Army Policies and Procedures

 Ability to develop creative marketing concepts, start up and manage new initiatives.

 Ability to simplify complex issues to increase understanding

 Ability to think independently and resolve problems

 Ability to work in a fast-paced environment

 Ability to manage multiple projects to completion on a timely basis

 Ability to research information

 Working knowledge of diverse software applications and ability to use new software programs

and databases with basic training

 Must maintain courteous and cooperative manner with all external and internal clients and

demonstrate respect and a positive attitude toward them at all times during the assigned


 Must engage in conduct that enables administration to achieve its goals of providing a

professional work environment; conduct must not be disruptive to that environment.


The position requires sitting; climbing and/or balancing; stooping, kneeling, bending, stretching,

crouching and/or crawling; standing; walking; manual dexterity and eye-hand coordination; use of

vision; driving a vehicle; pushing/pulling/lifting/carrying 25-50 pounds and occasionally more than 50

pounds; traveling by airplane.


The position requires talking to co-workers, clients, vendors; requires written communication to and

from co-workers, clients, vendor; talking on the telephones; requires responding to written or verbal

requests of co-workers, clients, and vendors; requires training/giving verbal and written instructions;

requires receiving verbal and written instructions; requires writing/composing written language;

requires reading; requires visiting/working at other worksites; requires communication via the latest



The information in this job description indicates the general nature and level of work performed by an

employee in this classification. It is not to be interpreted as a comprehensive inventory, or all duties,

responsibilities, and qualifications of employees assigned to this job. Management has the right to add

to, revise, or delete information in this description. Reasonable accommodations will be made to enable

qualified individuals with disabilities to perform the essential functions of this position. Employee will

be required to follow any other job-related instructions and to perform any other job-related duties

requested by management.

This document does not create an employment contract, implied or otherwise, other than an "at will"

employment relationship.

Employee’s Signature Date

  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

  • Please view Equal Employment Opportunity Posters provided by OFCCP


  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access

to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure

is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41

CFR 60-1.35(c)

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